Thursday, 29 March 2012

Fashion score of the russian season

Mercedes-Benz Fashion Week Russia fall-winter 2012-2013 in Moscow has come to anend. From March, 21st to the 25th, 2012, allthe generations of Russian fashion wererepresented on the runways of the greatestfashion event in Eastern Europe - from thelegendary Slava Zaitsev, to whose fiftiethanniversary of creative work the first day ofthe fashion marathon was dedicated, toyoung, yet talented, designers.
The twenty-fourth Mercedes-Benz Fashion Week Russia turned out to be a record in many ways: 73 designers from Russia, Great Britain, Peru, Belarus and Ukraine took part in the fashion shows. The number of looks varied from 20 to 80 and the total came to more than 1500 looks. Fashion admirers from over 30 countries all over the world watched live broadcasts on the Fashion week website or on the partner websites: more than 280 thousand unique users of the Internet from the USA, Germany, Italy, France, Great Britain, Australia, Israel, China, India, CIS countries and even Pakistan watched what was happening on the runways ofMercedes-Benz Fashion Week Russia. This proves that Fashion Week was, as always, at the centre of attention in the international fashion community. Fashion professionals from all around the world - buyers, designers and trendsetters - came to take part in the fall-winter season of the Week. Over 1200 Russian journalists and over 100 approved foreign reporters and bloggers were covering Fashion Week. Reportages fromMercedes-Benz Fashion Week Russia have already appeared on the pages the web-site of ItalianVogue, in the news section on, in the most popular German fashion blog and on hundreds of other sites. Those who didn't make it to the event in person could imagine themselves as first-row spectators of the most memorable shows ofMercedes-Benz Fashion Week Russia thanks to the live broadcasts on TV and the Internet.

Lena Tsokalenko

Mercedes-Benz Fashion Week Russia continued the fashion itinerary of the fall-winter 2012-2013 season, started by the leading world Fashion weeks - Mercedes-Benz Fashion Week Berlin andMercedes-Benz Fashion Week New York, whose title partner is also the premium class automobile brand. From 21 to 25 March new collections were presented at the Congress Centre of the World Trade Center by the best designers of the post-Soviet area: SlavaZaitsev,TatianaParfionova, VivaVox, BESSARION, DashaGauser, YuliaNikolaeva, SultannaFrantsuzova, KhakaMa, Tegin,YegorZaitsev, BORODULIN'S, LEONIDALEXEEV, POUSTOVIT, BΛSHΛRΛTYΛNV, Sh.O(ShikhovaOlga),aninaVekhteva, MariaGolubeva and many others. The headliners of the foreign program of Fashion Week were American designer VonVonniand two vivid creative duets - a famous British brand Basso&Brooke andadLbyCengizAbazoğlu- a collaborative project of the popular Turkish brand adL and the 'King of evening fashion,' Cengiz Abazoğlu. The audience's particular interest was piqued by 'ILoveFashion'show, presented by the international channel FashionTV- it was opened by AnnaChapman, and the models of the show were actress OlgaZaitseva, TV host OlgaGroznaya, ballerinas IngGinkevich and MariaSemenyachenko. At the shows ofMercedes-Benz Fashion Week Russia in the World Trade Centre, top-model MariaMogsolova, the face of Fashion TV Worldwide, was also on stage.
The opening of Mercedes-Benz Fashion Week Russia, which took place in TSUM department store, was unusual compared with what is used to be like – there were no speeches or ceremonies. The biggest fashion event of Eastern Europe started the way it should – with the presentation of one of the most successful Russian-speaking designers in the world – VonVonni (USA). Dresses by Von Vonni are worn by many Hollywood stars, likeBritneySpears,KateHudson,KimKardashyanand famous Russian fashionistas like EvelinaKhromchenkoandViktoriaDaineko.The guests of Mercedes-Benz Fashion Week Russia in TSUM saw in the dozen dresses of the American designer a palette of elegant outfits for any occasion – from cocktail dresses to evening gowns, from soft pastel colours to intense burgundy and maroon shades.
The main character of the first day of Mercedes-Benz Fashion Week Russia was SlavaZaitsev, who is celebrating the fiftieth anniversary of his creative work this spring. The Week started with a great fashion show 'Associations'. The legendary designer, who actually started contemporary Russian fashion, received congratulations from the guests and participants of the Week and from his pupils, who dedicated their works to their beloved teacher. Symbolically, at Mercedes-Benz Fashion Week Russia all three generations of the Zaitsev dynasty performed - on the 25th of MarchYegorZaitsev presented his new collection, and on the 24th was the début of Vyacheslav Zaitsev's granddaugher,MarusyaZaitseva.
One can be certain that young talented designers have a brilliant future by simply looking at the example of the British brand BASHARATYANV, which débuted at Mercedes-Benz Fashion Week Russia just last season. Veronika Basharatyan, not so long ago thought to be a novice in the fashion scene, recently made herself known so confidently that she attracted the attention of the biggest world stars - the guest of her show at Mercedes-Benz Fashion Week Russia fall-winter 2012-2013 was Italian film diva and style icon OrnellaMuti. The actress came to Moscow in order to be among the first ones to see the collection by Veronika, who she met in Milan. There were a lot of gifted débutantes announced in the programme of Mercedes-Benz Fashion Week Russia, including DIMANEU - the winner of the first season of the Russian version of 'Project Runway'. Young designers performed both in the framework of separate shows and presentations and in collective shows. Apart from that, the audience could get acquainted with new Belarus fashion at the gala show BelarusFashionWeek.
Photo diaries and detailed reports on every show of the Fashion week are available on server online:

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